Official Registration Launch
International Travelers Invited for a Unique Taiwan Night Stay
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Taiwan’s friendliness and hospitality are known the world over! It has won international praise again and again as one of the world community’s most welcoming and most livable countries. In a number of separate years InterNations, the world’s largest website for people living abroad, has conducted worldwide surveys and declared Taiwan the world’s friendliest country. Taiwan’s hospitality and its convenient and safe living environment leave a deep impression with international travelers. This is a tourism brand that has been created through the enthusiastic participation of the entire population.
To present this beautiful island nation – Taiwan – to the world with a showcase display, giving international friends an opportunity to experience Taiwan’s warm hospitality and vitality, The General Association of Chinese Culture (GACC) and the Taiwan Tourism Bureau, Ministry of Transportation and Communications have organized the Spend a Night @ Taiwan’s Presidential Office Building gratis experience activity, the first program of its kind in the world, with the official announcement of the activity website launch on August 12, 2019. Details on the registration mechanism and application procedure were provided and an international promotional video released, welcoming the wide world and inviting foreign friends with an affection for Taiwan to come experience a unique gratis night stay at Taiwan’s Presidential Office Building.
The Spend a Night @ Taiwan’s Presidential Office Building gratis experience activity will give international travelers more in-depth understanding of Taiwan. The travel writer Hsin Hsuan Hsieh (also known as “CC”), former finalist in Tourism Australia’s The Best Job In The World campaign, was invited to take part as a promotion ambassador. Her global travel experiences and online impact have promoted Taiwan to the world.
The key visual design for the official launch featured “Taiwan flavors” as the foundation, used as the starting point for helping international travelers better understand Taiwan. The theme for the program is an open door, as in “throwing open the grand entrance door” and “welcoming” guests, symbolizing Taiwan’s opening of a friendly door to the world. The window used represents hope, symbolizing the freedom to breathe and portals to connections with the world.
The terrazzo flooring is a distinctive feature of traditional Taiwan architecture, with the feel of the smooth, cool stone flooring under bare feet a common shared memory among the Taiwanese. Taiwan retro-style elements have been melded into the English logo font design, with the brushstroke style of early Taiwan shop signboards adopted, showcasing the Taiwan design style of a bygone era for traveler appreciation. In its entirety, the key visual expresses the kind and open-hearted nature of the land that is Taiwan.
The program’s registration website has “friendliness, open-heartedness” as its starting point. Applicants must be 20 years of age or older and cannot be of Republic of China nationality. The registration period lasts until August 31, 2019. When registering, upload a short self-introduction video to the Spend a Night @ Taiwan’s Presidential Office Building website, submit your full travel plan, and provide personal publicly accessible social platform website links. Selections for program participation will be made by the Taiwan Tourism Bureau, Ministry of Transportation and Communications and the Taiwan Visitors Association, along with teacher Chan Wei-Hsiung, travel writer Uğur Rıfat Karlova (aka Wu Feng), and well-known travel blogger Hsu Alston. Announcement of selected candidates on the program website is planned for mid- to late September. International travelers interested in registering or obtaining more information are invited to visit the program website: www.nightattaiwan.tw.
